Südzucker

Südzucker launched the Internet platform www.meinsuedzucker.de with an external agency. Visitors to this website will find current information and recipes as well as a web store. In this online store, customers can order the selected Südzucker sugar products as well as various merchandise items from Südzucker. Our task was to act as a direct sales partner. This means that all online sales of Südzucker products are handled by us as the exclusive sales partner.

**Our service In order to be able to offer warehousing, payment transactions and shipping from a single source, our IT department implemented an interface from Südzucker's web store to our merchandise management system. The fully automated processing is very easy for Südzucker as well as for the end customers. We store the products on our premises - high-quality advertising materials, Südzucker products, printed materials - and process the shipment after receiving the online order. We also handle billing and monitor receipt of payment.

**Result Goal achieved: Customers can now purchase all products independently of brick-and-mortar retailers. This is the first time that Südzucker has established parallel sales to end consumers via the Internet through us as its exclusive sales partner. This has increased customer satisfaction and opened up new customer segments.